Jesse Fairfax is a curator, podcaster, music journalist and all around creative from New York, living in Los Angeles and playing heartfelt music that resonates with listeners worldwide. Though his wheelhouse is ‘90s Hip-Hop with a list of all-time favorite artists ranging from A Tribe Called Quest to Jay-Z, Stevie Wonder, MF DOOM, Roy Ayers, The Pharcyde and others, his eclectic spirit hungers to discover whatever is new and exciting. The Sweeter The Juice fulfills Jesse’s dream of having a dublab residency while aiming to walk in the footsteps of his New York radio idols Kool DJ Red Alert, Funkmaster Flex, Stretch Armstrong and Bobbito Garcia.